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For
over 100 years, chewing gum has rendered a significant role
in advertising.
At one time William Wrigley Jr. was the largest advertiser
in America and up to
his death in 1932 had spent over 100 million dollars on ads.
This
16 panel display merges the life of Wrigley with a delightful
collection of gum advertising.
Roland Marchand, author of "Advertising the American
Dream" provides a profile of techniques and concepts
revealing this tantalizing piece of chewing gum history.
* Arrangements
can be made to book the Advertising Panels separately.
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